SEO – Web Design London Wed, 08 Dec 2021 12:07:47 +0000 en-GB hourly 1 10 Tips for a Successful Website Redesign in 2021 Fri, 30 Jul 2021 10:56:53 +0000 The post 10 Tips for a Successful Website Redesign in 2021 appeared first on Web Design London.

10 Tips

When the time comes to redesign your website, there are endless paths you could take. Most website owners will be hugely excited at the prospect of a complete visual overhaul in line with the latest web design trends, however a shiny new frontend does not always guarantee a better user experience. It is crucial to do prior research in order to fully understand the functionality of your website, and to determine which parts require more care throughout the redesign process.

Here are 10 tips for redesigning your website in an efficient, effective manner to help your business fulfil its online potential.

Think – do you NEED a website redesign?

First and foremost, make sure not to get ahead of yourself – you shouldn’t redesign your website without a compelling reason as to why. Needlessly altering the state of your branding can often be detrimental to business.

There should be clear reasoning for your website needing a revamp – for example, a change in your site’s purpose, a change in brand identity, or simply because your website has not been updated in a while. Redesigning your website with a clear cause in mind will help guide you towards an end result that suits the needs of your business.

Understand your target audience

It is important to cater your website to your audience over your own personal interests. Research should be conducted into the types of users that make up your overall userbase – you can then create individual personas based on the findings, which help you understand what your potential customers want to see from your website.

Once you know your audience, you can further analyse your current site to see which parts work for your target demographic, and which parts need improvement – more on this below.


Utilise KPIs to determine your site’s pros and cons

It is great to receive website feedback from co-workers and customers, but even better when you have quantitative evidence to back it up. Businesses need to make sales, and Key Performance Indicators (KPIs) are the bread and butter of determining whether your web service is currently fulfilling its full potential.

Metrics such as:

  • Number of conversions
  • Conversion rate
  • Revenue
  • Web traffic
  • SEO rankings

will give you a better idea of where your website is performing strongly, and where it needs improvement. Fixing any weaknesses early on will smoothen the entire redesign process, and will not result in further problems down the line.

Be aware of your competition

The nature of your business can have a big influence on your website design – this differs hugely across industries and niches. You may find that your competitors have recently updated their website to cater to an alternative demographic, or undergone a change in brand design.

Analysing your competition can help you decide which direction to take your own website in – of course, it is not advised to straight-up copy a competitor, but it is always beneficial to take inspiration from as many sources as possible.

Know your branding, and keep it consistent

When planning your new website, ask some questions about your current brand. Does your current logo fit in with your website’s new aesthetic? Does your typeface gel well with your new sections? If you are trying to target a new demographic, would an alternative colour scheme help attract your targets?

Once you have settled on your brand identity, make sure it is kept consistent throughout the entirety of your redesign – remove any old visuals that will not fit with the new user experience.

Keep SEO in mind from the start

Any new or redesigned site relies heavily on Search Engine Optimisation (SEO) to make initial connections with customers. SEO should be a focus from day one of development – ensuring that your new look is able to get off the ground and reach the customers you want it to reach.

Ensure that you are publishing regular relevant material and using appropriate keywords throughout your site. It can help to use an automated SEO service to assess your site and provide feedback on potential improvements.

Web Devices

Responsiveness is key!

According to Smart Insights, 80% of Internet users own a smartphone – so make sure your newly-designed site works on mobiles or risk losing out on valuable customers! Think about why customers might visit your site on mobile – what parts of the site are they most likely to look for?

Often, a website may need to be structured differently on mobile, so that all focal points can fit together on a smaller screen. It is important to make sure that your mobile site design can provide a smooth user experience, but also that the design does not deviate too far from the web design, as this could make new customers feel unfamiliar.

Don’t be afraid to switch up your text and images

Never be afraid to take a calculated risk! You may have some lovely photos that fit your old site, but find that they don’t translate as well to your new, modern redesign. It is best to not be sentimental in this scenario – find media that works for your site and reap the rewards in the long run.

The same applies to website text – if you are targeting a new demographic, it may be time to replace that old slogan or About page to something that will resonate more with new customers.


Know how to test your new elements

You have your shiny new redesign ready to go – now it’s time to make sure it works. Testing all of your components, page flows and loading times can reveal faults that may not have been detected during development – for example, a simple change in image can lead to longer loading times, which can deter potential customers.

A/B testing is a popular form of testing where a new site is tested against the old one, so that each section can be compared to its predecessor to see if there have been improvements or not.

There’s always room for improvement!

Your new design is live, and your conversions are going up – congratulations! Now it’s time to maintain that progress – make sure to continue to monitor feedback and make tweaks to your website where appropriate. Your website should be constantly evolving in response to your customers and industry.

Make sure to follow these tips and keep monitoring your KPIs – with a well-planned design process, your metrics should soar!

If you want to build a brand for your business then Reactive Graphics can help.
Get in touch with us today to see how we can get your project off the ground!
To take a look at how Reactive Graphics have transformed clients brand intensities,  please take a look at our our portfolio of work here.

Looking for a new website design?

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Common Pitfalls When Designing a Website Mon, 07 Jun 2021 14:05:28 +0000 The post Common Pitfalls When Designing a Website appeared first on Web Design London.

Pitfalls in Web Design

There are so many steps to consider when designing a website – even a small pitfall is more than enough to mess up a great looking site. A lot goes into the design and development process in order to create a website that has functionality, easy navigation, coding integrity and accessibility.

You can learn from your mistakes when designing a website for the first time, but what if you could avoid making some key mistakes altogether?

Here are some of the most common web design pitfalls you should avoid.

Not designing for your audience

The first common pitfall when designing a website is not designing for your business’ target audience. Companies might make decisions based on what they themselves like, rather than what’s important for the customer and what will meet the customer’s needs. It can be easy to fall in love with certain products or services you are selling and grow attached to the work you’ve put into things, such as your branding.

However, all this might mean nothing to your website audience. Not considering your customers can result in a site that they think is unclear, confusing, or just not for them. Consequently, that turns them away from your business altogether.

Lack of communication with your web designer

A website designer plays a huge role in bringing your ideas to life, but no matter how much experience they may have, no one can read your mind. When you think about something as subjective as a website design for a long time you become attached to it. It is something your mind has created from nothing. It is your product – after all, nobody knows your product better than you.

Your web designer isn’t trying to read your mind – their job is to interpret a client’s objectives and couple it with their knowledge of the industry to create the most effective end product they can. So, keep this in mind when designing your website for your audience.

Collaboration with your designer

Bad menu and navigation design

A website’s navigation menu should be easy to use. Customers should be able to find their way around your site easily. If they, cannot you risk them clicking off for another site instead. To ensure your navigation is on point, avoid these pitfalls:

  • Putting navigation menus in non-standard locations
  • Drop down menus
  • Using generic labels

If a user is looking for something that is hidden on your website among a number or webpages, then a search box would be useful.

Bad navigation can often lead to orphaned pages on your website. An orphan page is a page that has no easy way to navigate back to the rest of your site. Making your navigation menu hard to find is one common web design mistake.

Not testing your website

Often when you are eager to get your site up and running, you make the mistake of not testing your website first.

Some developers tend to commit to assuming that a redesigned website is perfect and not performing browser compatibility testing as rigorously as they should. They may feel that since the redesigned website has similar functionalities to the previous one, rigorous rechecking functionalities are meaningless.

We know this is not meaningless work and any website should be fully tested before going live to the world.

Leaving SEO until after the website is built

Once a website has been built and the final tweaks have been made, many companies then contact an SEO specialist to make sure the site ranks as high as possible online. However, this can make things more difficult. Ideally, SEO should be considered as early on in the planning stages as possible.

By optimising your website from the start, it will appear in search results of your customers when those search terms are used. It is content that will make or break traffic and lead generation. Great content provides value and gets found organically via search engines.

Search Engine Optimisation Pitfalls

Missing H1 tags

Your H1 tag is the first thing search engine crawlers look for to help them determine what your website is about. The H1 tag is an essential SEO element, without one your website will not appear in search engines. Ideally, the H1 tags will include descriptive keywords and phrases that are searched for often and will help drive the right traffic to your page.

A visitor to your website should be able to tell within 5 seconds what your site is about if you have proper H1 tags. For many web designers starting out, this is one of several easy pitfalls – always check your tags!

A lack of clear call to action

One of the biggest small business website mistakes is not including a clear call to action. A call to action or CTA prompts visitors to focus on what their next step is; what to do, where to go.

Websites are like marketing and sales funnels. Your visitors traverse within that funnel to go from the prospects’ stage to the converted clients’ stage. Not giving a clean CTA at the appropriate places may lead to not converting visitors into paying customers.

Also, make sure to consider not overdoing CTAs, which may lead to irritating potential customers.

No responsive design

Every website needs to be accessible to a wide range of users. When designing you need to take into consideration what your website will look like across a range of devices such as smartphones, tablets and internet browsers. It is also important to make sure your website can be accessed by other operating systems for example IOS vs windows.

Responsive design makes your website accessible to everyone regardless of their device. Google recommends that visitors viewing your website on desktops, phones and iPads have an experience that is optimised for their device.

Responsive Web Design

No favicon

Many website visitors prefer to use lots of tabs while they are browsing. Some users will leave tabs open to review them later. Favicons give visitors a visual cue to find what they are looking for and return to your tab while they’re browsing. A small icon can go a long way in avoiding unnecessary pitfalls.

Not having a 404 page

A 404 page is a necessity because errors can be frustrating for users. The main purpose of a 404 page is to turn the potential negative experience of getting an error into a positive one.

It is an important page that tells your visitors you care about their experience. With a little creativity a 404 page can make your visitors smile instead of feeling annoyed.

Seeing the website as a finished product

Finally, many businesses see a website as a finished product, once it’s created and live their work is done. However, a website is never finished. Your website should constantly change and evolve over time. A website might tick all the boxes at the start. But if you stop working on it, it will soon become out of date and irrelevant to your audience.

For this reason, a business should not view their website as a finished product. There is always room for improvement, whether it is updating content or improving site navigation.

What's next for your website?

Lack of contact information

Another common web design mistake is lack of contact information. Including contact information is a huge priority, otherwise how on earth will potential customers be able to use your services or make a purchase?

The best solution for this is to have your ‘Contact Us’ page clearly visible and always one click away. At the very least it should be easy to find at the bottom of every page.

Final thoughts

We understand there are a lot of pitfalls that can occur when designing a website for your business – these are just some of the most common ones.

As a Web Design Agency, we want to help your business succeed by eliminating these common pitfalls for you.

If you want to build a brand for your business then Reactive Graphics can help.
Get in touch with us today to see how we can get your project off the ground!
To take a look at how Reactive Graphics have transformed clients brand intensities,  please take a look at our our portfolio of work here.

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The Importance of Fresh Content for your SEO ranking Mon, 09 Nov 2020 11:53:21 +0000 The post The Importance of Fresh Content for your SEO ranking appeared first on Web Design London.


Improving your website’s search rankings in the search result engine pages isn’t an easy task. One way to boost the prospects of your site showing up is to publish fresh content regularly and consistently.

Search engines want to provide their users with the most relevant useful information for any given search query. Which is why fresh, regularly updated content improves the SEO of a website, driving traffic while also improving website authority on search engines like Google.

What is Fresh Content?

Any new content or updated content can be considered fresh. Content comes in the form of blog posts, infographics, videos, quizzes – really any informative piece of media you can put online.

However fresh content is not just making small updates or changes to existing pages on your website. While some changes and significant overhauls to existing pages may improve ranking on search engines like Google, slight updates do not dramatically improve SEO.

Fresh content means adding new, fresh pages. One of the most common forms of content is a blog. New blog posts add fresh pages to a website. Adding these pages can help your website rank for more keywords, boosting SEO for keywords relating to the website’s industry.

fresh content for your SEO

Google love frequent updates

Major search engines, like Google, use bots or web crawlers. This is to find and index recently published content that can be shown in the search results. This means that the more often you release updates, the more search engines will look at your website. As a result, you have better chances of achieving higher rankings based on the content you offer.

Landing on the top page of search results can greatly affect the number of your potential visitors. And this can have a huge impact on your ranking.

google seo

An Opportunity to Target Keywords

Every time you publish a new piece of content, you get the opportunity to optimise for your target keywords. So, if you published one new post a day for 365 days that amounts to 365 keywords. Now imagine what this could mean for you in terms of search engine visibility.

Over time, your website will be populated with all relevant keyword phrases and it could have a better chance at ranking higher up in the search engine result pages. However, you must have to remember that Google always looks at the quality of content and not the number of keywords you have.

target keywords

Fresh Content Increases your Authority Potential

By consistently publishing fresh content, you can become an industry expert in the eyes of Google. A quick Google search will tell you that more authority websites have tens of thousands of pages indexed in Google. The more quality content you post, the higher are your chances of becoming an authority site in your niche.

The importance of fresh content for your SEO

Achieve Quality Backlinks

Adding new pages create a new link for your website with a unique URL. Building these links is important to grow your website and create relevant pages. Interlinking between pages can also help share traffic and improve SEO. Backlinks or inbound links are especially important to SEO.

Consistent User Activity

Another good reason to update your website with valuable content is to keep current subscribers updated, as well as provide necessary information for new visitors to convert to customers.

Updating content on your website gives visitors more to see. Publishing fresh content regularly can help build a returning audience, which drives more regular traffic to your site.

If you require a website for your business then Reactive Graphics can help your company to correctly position itself in the marketplace.
Get in touch with us today to see how we can get your project off the ground!
Or you can view our portfolio of work here.

Looking for a new website design?

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The Dark Side of UX Design: What You Need to Know Mon, 24 Feb 2020 13:09:32 +0000 The post The Dark Side of UX Design: What You Need to Know appeared first on Web Design London.

dark patterns banner

The dark side of UX design, why it’s important to talk about it

Have you ever felt tricked by a website? Perhaps walking away from a subscription has been difficult. Or maybe, you just can’t unsubscribe from that one intrusive e-mail you receive every week.

The truth may lie in the fact that many companies incorporate ‘dark patterns’ into their web design. Dark patterns are UX (user experience) design techniques used to deceive user in some way, for the benefit of their company.

We believe that learning about dark patterns is super important in 2020. With users less likely to scroll through terms and conditions, the ability to deceive and hide information within the small print is easier than ever.

Common Examples

Whether you’ve tried to simply close an account and a website has taken you through a David Bowie-like labyrinth path to get there or you’ve run out of your free trial without any warning – dark UX design patterns are designed to make it difficult for users to get out of the rabbit hole companies have created for them.

1. Trick Questions

Trick questions are elements in a site which ask users a particular question, and then once clicked they may bring a user to a completely different part of the website.

These are often pop-up like or hidden within the terms and conditions of the company’s website. They make it difficult for users to opt-out as information is worded in a purposefully difficult way.

2. ‘Sneak into Basket’

You attempt to purchase something, but somewhere in the purchasing journey, the site sneaks an additional item into your basket.

3. The ‘Honey Jar’

The roach model or ‘honey jar’ effect, describes the process of companies introducing users with attractive subscriptions, before presenting large bills without warning.

Customers are attracted to seemingly endless sweet content, but after 14 days or so, users are stung by hefty subscription charges with little to no reminder that it’s there in the first place.

While reputable subscription services notify customers of the terms of a free trial, many do not. Often, financial information is exchanged at the very beginning of the process, and users are not reminded about the ending of their free trial.

facebook like pins buttons

4. Privacy Zuckering 

Although the Mark Zuckerberg Facebook privacy breach inspired a lot of memes and social media uproar, it is not just digital moguls who have been involved in unwanted data sharing.

The phrase coined as ‘privacy Zuckering’ is the process by which a company gathers and shares information of their users, without their prior knowledge.

5. Price Comparison Prevention

From booking a hotel to travelling abroad, some companies make price comparisons a bit of a nightmare.

Whether they simply don’t show every listing of a client’s search to placing the most expensive things on offer, price comparison prevention is definitely something to watch out for.

The hospitality sector is notorious for such practices. As some establishments will claim when certain rooms have ‘just been bought’ to using language such as ‘last chance’ ‘buy while you still can’ etc, this all falls under the dark pattern of manipulative digital marketing techniques.

6. Misdirection

Many companies want to direct your focus in multiple directions.

This can be both confusing and rather manipulative. The user interface is all about how users are able to navigate through websites simply from A to B. When this ‘journey’ is reversed, and it is the company who want to lead users to a particular destination, it prevents freedom for users and provides an unsatisfactory experience altogether.

For example, if you are looking to buy the latest iPhone on Amazon, perhaps they’re offering to show you a comparison of more expensive models to suit your needs, rather than allowing you to just select the phone you want.

It taps into providing users with a bombardment of options, they didn’t ask for. It’s can feel like trying to escape and Ikea without following the arrows..near impossible, right?

7. Bait and Switch

Have you ever attempted to close a pop-up but it has caused resulted in a random file beginning to download? That’s bait and switch.

It’s characterised by the means of a user doing one thing, and being surprised and blindsided when a website causes them to do another.

9. Confirmation-shaming

Language is important and UX designers using dark patterning strategies know this.

Some companies will use specific language which can make certain users feel guilty in not accepting certain conditions a company wants, or they’re simply made to feel bad for opting out of e-mails.

This is quite a manipulative way in which companies will use to retain customers into their site – for all of the wrong reasons.

10. Disguised Ads

Content and navigation can often just be a cover-up for companies to run hidden ads into their design, causing users to click on them. It can be both distracting and also quite unethical, depending on what advertisements are secretly being run on a website.

annoyed man
data has a better idea neon

To Conclude

When it comes to dark UX design, communicating to your users that you are trustworthy is vital. Too often, clients become disillusioned by the entrapping nature of many company websites who incorporate dark patterns.

These can range from essential information hidden in the terms and conditions to simply using language to deceive users – it’s avoidable, and raising awareness to others is a helpful way to challenge the controversial dark UX design surge in 2020.

If you’re looking to create a professional website for your company, you can find out more about what we can do today by visiting our portfolio pages or simply get in touch today.


Contact us today Monday to Friday at our Soho office.

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6 Reasons why Professional Web Design Is Important for your Business Sun, 05 Jan 2020 17:22:12 +0000 The post 6 Reasons why Professional Web Design Is Important for your Business appeared first on Web Design London.


It is important as a business to have professional web design and a strong online presence. There are numerous factors that lead to a successful online presence. Simply creating a basic website for your business or company will not do. When it comes to establishing your online presence, professional web design is vital.

The design of your website can either make or break the business you are trying to deliver. A well-designed website makes a huge difference to how your target audience views your business. A website design with an impressive user interface will result in a much better conversion rate, which leads to better business and revenue.

There are several factors that demonstrate the importance of website design for your business.

first impressions

First Impressions

Your website is often your customers’ first impression of your brand. Anytime a visitor encounters your website, they develop an impression of your business and you want to make sure this is a positive first impression. Possible customers will judge your website based on its design and functionality. This can lead to a positive or negative first impression.

When a visitor lands on your website they should be able to easily identify what your business is and what services you provide. This will be clear to visitors in a professionally designed website because your brand identity will be immersed in the websites design elements.

Any professional web designer will focus on producing a customer-friendly, eye catching website that leaves a strong first impression.

Search Engine Optimisation

Firstly, search engine optimisation (SEO) is the process of making changes to your website design and content in order to appear in search engines such as Google. Keywords play a particularly strong role in getting your website to rank higher in search. Using relevant business-related keywords in the HTML text can improve your search engine optimisation.

Your site structure and content should be optimised for search engines such as Google. Being able to rank in search engines gives your website more visibility and chances of getting found in search.

There is no point having a beautifully-designed website if nobody is able to find it. Likewise, producing excellent content for your website is not going to keep people from exiting the page of a poorly designed website. This is why professional web design is so important because it is the combination of SEO and good web design.

seo optimisation
professional web design

User Experience and Speed

Professional web design is not just about the appearance of your website. A well-designed website should run smoothly, be user-friendly and have an intuitive design that makes it easy for your visitors to navigate. Navigation menus should be clear and simple, it shouldn’t be hard for users to find what they’re looking for. Having good site navigation is imperative to your user’s experience and finding what they’re looking for within just a few clicks.

Speed is also an important factor to any website. We live in time where people have shorter attention spans, if your site doesn’t load within a few seconds, visitors may be inclined to leave. It is also important to take into account that Google takes site speed into consideration when ranking a website. Professional web design will ensure quick load time and improved user experience.

Having your website professionally designed by experts will ensure your website has a good user experience and speed. Web designers understand the importance of website speed and user experience. Improving these factors will improve your website’s engagement; converting visitors into customers.

Browser and Device Compatibility

Different browsers and devices tend to display websites differently; a website that looks good on one browser may appear disorganised and hard to navigate on another. Your website needs to be compatible across different devices and browsers. You can potentially lose customers that view your website on a browser that hasn’t been optimised for their viewing experience and easy navigation. This is because people don’t generally stick around on website that are difficult to use.

Expert web designers understand this and know how to get your website looking good on all devices and browsers. They will create a website that gives the user a smooth experience no matter where they are viewing your website from.

webdesign mobile

Save Time and Money

Those who build their own business website generally spend a significant amount of time learning how to do it. In order to design a professional website, you need to know the basics of HTML, JavaScript, CSS, optimisation of pictures and SEO. Trying to learn all of this and building your website is extremely time consuming.

However, a professional web designer has a deep knowledge and experience in all the software and processes needed to design functional and stylish websites. Hiring a web designer for your website design will ensure your site is up and running to generate revenue to your business as quick as possible. As a result, you will save time and money that you would have lost from trying to build your own website. If you already have a website then maybe it’s time for a new website design to improve your business.

Custom Web Design

An expert web designer can create a website that suites your specific business and industry, while incorporating your brand identity throughout the site. Your brand is what sets you apart from your competitors, having a website with clear brand uniformity will help you stand out from the crowd.

A pre-made, generic web design template is not good enough for your business. They often do not include specific features you may need such as contact forms, a blog, a portfolio and social plug-ins. A template is never going to be as effective for communicating your brand identity as a professionally designed website will be.

Therefore, seeking help from a professional web design company gives you more opportunities for custom website design. A web designer can setup your website with all the desired features you require for your business. They can create unique visual elements for your website and brand identity. Lastly, they can get your website ready and optimised with content.

professional web design

To Conclude

A professional web design company understands the importance of having a strong presence online and why professional web design is important for your business.

If you would like Reactive Graphics to design a professional website for your company, please do get in touch.
Or to view our portfolio of work here.

Looking for a new website design?

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How to Boost SEO Strategy for the Holiday Season Mon, 22 Jul 2019 14:45:24 +0000 The post How to Boost SEO Strategy for the Holiday Season appeared first on Web Design London.


Are you looking to boost your SEO strategy and therefore rank your website during the holidays? There are 2 holiday seasons that are significantly different from each other and this shouldn’t be omitted. There are the long Summer holidays (around 1-2 months long in the United Kingdom) and a Christmas holiday at the end of the year. Most will find the Summer holidays to be fairly quiet, while in comparison, the lead up to Christmas will become much busier. Consumers tend to be purchasing more online and events/dates such as Black Friday, Halloween, Guy Fawkes Night can easily become a treasure trove to online businesses.

As you focus on SEO during both holiday periods we will give you some short-term and long-term SEO strategies. SEO, unfortunately, isn’t a short term solution to your problems. While you can’t immediately rank higher you can certainly boost your traffic. More importantly, the long holiday season is a great time for fixing, strategizing and preparing your website for the last quarter of the year.


1. Optimise and update your Google MyBusiness listing

Google MyBusiness is a very important part of the long term SEO strategy. It’s even greater for squeezing the short term juice out of Google.

google mybusiness seo strategy

Update information

You don’t only need an up-to-date listing. The information about your company has to be consistent throughout the web to be trustworthy. Have in mind that Google not only sees your website but also acquires the information from all across the web. Remember to have the same information especially on: Google MyBusiness, your website, social media, company listings, and other third-party websites.

Write posts

Don’t forget about the posts section on your company profile. Update your content with articles with relevant keywords to your business category and location. Also, make use out of popular and trending topics. Stay fresh and relevant. React immediately to the topics in pop culture as well as in your industry. Link them together. Be creative. You can see what people are currently talking about and searching on Google by using Google Trends.

Add images

Add the most recent images of your business. Show some authenticity and quality!

Respond to reviews

Respond to the reviews. Find some time for connecting directly with your customers. Don’t leave it on the table. Show that you care. Also, don’t forget about the bad reviews! Once again, be creative.


2. Holiday content

If you are an ecommerce or SaaS company it’s a good chance that you make most of your money during the holiday period. There are many holidays during the year and you should be making use of almost all of them. Here is a shortlist of all major bank holidays in 2019:

26 August: Summer bank holiday
25 December: Christmas Day
26 December: Boxing Day
27 May: Spring bank holiday
6 May: Early May bank holiday
22 April: Easter Monday
19 April: Good Friday
1 January: New Year’s Day

Here is a list of lesser-known days in the UK that you should be considering when writing your content:

5 Feb: Chinese New Year
14 Feb: Valentine’s Day
1 Mar: St. David’s Day
20 Mar: March Equinox
31 Mar: Mothering Sunday
19 Apr: Good Friday
21 Apr: Easter Sunday
23 Apr: Shakespeare Day
29 Apr: St. George’s Day
8 Jun: Queen’s Birthday
16 Jun: Father’s Day
21 Jun: June Solstice
22 Jun: Windrush Day
23 Sep: September Equinox
27 Oct: Diwali/Deepavali
31 Oct: Halloween
5 Nov: Guy Fawkes Day
10 Nov: Remembrance Sunday
1 Dec: First Sunday of Advent
22 Dec: December Solstice
24 Dec: Christmas Eve
31 Dec: New Year’s Eve

Save it and don’t lose it. If you run out of content ideas you can always go back to this list. I bet you’ve already got a few ideas just by looking at this list. Copy the text above to some Notepad or app or save the link to this article.


3. Focus on long-tail keywords

While trying to rank for more time restricting, broad keywords in the meantime you can try to nail down your keywords so they are laser-sharp! This is the part of SEO strategy that many companies fail at.

Why you should care about long-tail keywords?

Because they can drive tons of high converting traffic to your website when done right!

It’s an indispensable part of your SEO strategy for holidays.

A long-tail keyword is a keyword that contains 3+ words and is ultra-specific. It targets more niche markets rather than mass audiences.

long tail keywords seo

4. Optimise content

Optimise your existing content. Why would you try to rank a new article for new keywords and compete in the search engine again if you can recover your previous holiday efforts and get even more juice from Google?

If you have a yearly tradition for a holiday contest you can leverage the authority generated the previous year every new year to expand the reach of the contest.

You can recover a fair amount of this authority by putting the page back up at the same URL, reusing the previous content, and updating it for the new season. Any links from external sites that still point to the page will once again send SEO authority to the revamped page, and any data Google had on the page suggesting that it was a good fit will still be in use by the search engine.

When the holidays are over you can hide the page until the next year. It’s better for your SEO strategy that you hide those links from discovery once the promotion ends. If someone accidentally bumps into the page however you can say that the contest is not going to be available until next year.


5. Update XML sitemap

If you want the content to be indexed faster by a search engine you need to update your XML sitemap. Google will find your content eventually but if you are time restricted you can do this manually. It’s good to do that even if you haven’t posted any content recently. Many websites surprisingly don’t have it right.

search console seo

An XML sitemap will speed up the process of indexing your website a bit more because Google Search Console tells the crawler exactly where to look for the most important pages on the website and even ranks them in priority order (if you choose).


6. Watch the metrics

analytical seo google analytics

You should be always looking at your metrics regardless of whether you update your content daily or once a month. Whether you post on social media or not. Knowing your site from the ground up and how it performs should be your priority. By monitoring your traffic you can measure the success of your content marketing efforts. You can see how your search marketing, social media marketing, and content marketing impacts your business. You can see what matters to your company and where you should focus your strategy on.

“If you can’t measure it you can’t prove it”, they use to say.

Check your Google Analytics regularly and maximise your efforts to boost your SEO strategy.

It’s not an accident that we rank on the 1st page of Google for web design London.

PS. I think you will be interested in our other article called “How To Increase Conversion Rates By Monitoring Your Users”. 🙂


SEO Strategy Conclusion

Even this late into the season, it’s not too late to invest in SEO strategy for holidays. Updating the keywords on your pages with seasonal phrases can still help boost traffic in the short term while launching holiday-related contests can help you build long-term brand authority.

Even capitalizing on previous holiday efforts that have been abandoned can help you recoup existing authority and take advantage of it right now.

Contact us today to see how we can help you!

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Key principles of Web Design for the Digital Age Mon, 15 Jan 2018 08:53:39 +0000 The post Key principles of Web Design for the Digital Age appeared first on Web Design London.

Amazon Alexa

So what does all this mean for web design and are the key principles of design shifting to suit this new digital obsessed era that we are living in?

The answer is of course yes. But how to keep up with the changes, that is the question!

Web developers are some of the key people at the forefront of these massive developments in the technology sector, creatively coding and generating graphics that provide tools for both everyday living as well as for specific purposes for global multinational corporations websites. But it is not the key principles of design have changed – the golden ratio remains high up on it’s pedestal of aesthetic web design rules – but the way we see, hear and interact with the web is something that IS shifting beyond our understanding and control.

The Internet is changing the way we learn and digest information and the fundamental characteristics of humanity are being reshaped, foremost by our capacity to utilise and develop digital technologies using the Internet.

We certainly a clever bunch, aren’t we?

So what is it that drives this desire for an intuitively seamless interconnected web world and what key principles of our craft should we hold onto, in a profession that is in a constant state of flux?

Below we outline some key components of web design that can be incorporated to help maintain your web presence effectively…


Space. Breathe. Calm.

No bumf. Just the bare essentials

Minimalism is one design trend that is not going away. Think Scandinavian inspired spaces, carefully selected content and simply intuitive menus.
With the only negative to minimalist websites being that there might be less space for lengthy texts and complex call to actions, this can swiftly be changed into a positive just by forcing you to be more considerate with your content. Minimal doesn’t need to be sparse, it just forces every element to be there for a reason.

Minimalism - Coffee on desk


Let’s take a moment to give a huge round of applause to social media. Bravo Facebook! High five Twitter! Way to go Instagram! You have all introduced us (and in part reluctantly) to constant micro interactions and we LOVE them. That’s right we don’t just like them – like the days of the Facebook thumbs up – we love them. <3

We find great joy in tailor made options that personalise our interactions with a webpage and we want to see them everywhere. Why should we have to click onto a new page to leave a comment? Why should I have to search for a sign up to newsletter button on a website? The answer is you shouldn’t and this is all down to designing and refining the ultimate user experience. We want intuitiveness, we want speed and we want to feel like an individual in a sea of keyboard clickers! Micro-interactions help make a user feel valued and part of the community, something to consider in your next site redesign.


So, what is a PWA I hear you cry. Well a progressive web app is basically a website that looks and feels like an application. No messy menus, no crazy pop ups, just clean user-centred optimised websites, that cater to the user first, then deals with business later. Another option for those who want to offer a no-nonsense web service for users.


Although mobile-first design and development has been around for ages and has been adopted as a first port of call for lots of web designers and developers for quite sometime, some companies are reluctant to follow suit due to lack of information around the importance of what mobile-first principles employ. Well, many internet users only ever access the web via there mobile devices (more than you’d think) so this, along with major changes afoot in 2018 from SEO giants Google, mobile-first design should perhaps be where those wireframes begin to take shape.

Google webmaster states:

‘To make our results more useful, we’ve begun experiments to make our index mobile-first. Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results…’

This is HUGE news. Remember back in 2015 when Google practically said RIP to non-responsive websites (Responsive web design blog) well this new shift, is practically digging up all those issues and then burying them away in an even deeper hole. Gulp!

When you think about it, a mobile first approach is obvious. It means that you begin with managing content on small screens, then you can build on that as you go. Start small, then flourish.

Mobile First Design


Here at Reactive Graphics clients are always coming to us with requests for full-width designs, firstly as they think they will get more for their buck (which is kind of true) and secondly, as it seems to be one of the key trends for 2018!

With Internet enabled devices coming in various shapes and sizes, it is tricky to even comprehend what full-width resolution even is any more. Although 360×640 is the most widely used screen resoultion (mobile), 1920×1080 (full HD) is not far behind and the Apple 27″ iMac and Thunderbolt displays offer an ample resolution of 2560×1440!

So, as mentioned above, scaling up a mobile first design might be the easiest way to achieve a flexible full-width masterpiece website. But a full-width design option has many caveats beyond simply creating a template that fills a display beautifully. As we know bespoke is best and fluid full-width design is as bespoke as it gets, with many configurations of one simple template possible.

Full-width can mean irregular spacing. It can mean adapting to a variety of viewing distances. It can mean wanting to add an array of useless extras in the whitespace because you think you should. But as long as you are aware of these trappings (and we are!) that full-width design offers a beautifully maluable template which ebbs and flows perfectly to fit a variety of screen resolutions. suggests ‘a variety of approaches would set you in good stead; build for mobile first, allow your layout to flow widthways, boost scale (slightly) and reposition modular elements.’



Ok, so I hate to state the obvious here, but video, is everywhere. And not just on the web. Next time you are out shopping in town, take a quick look around. There are videos to advertise clothes in shop windows, digital billboards showcasing new toothpastes, people watching videos on their phones as they bump into you in the street…it’s endless.

So why would anyone want to add to this all-encompassing visual noise?

Well, the answer is simple. To not be left behind.

Online Video is the optimum way to get across vast amounts of information in a short period of time. The viewer can engage with a 20 second short, promoting your brand and gain over 600 words worth of detailed info. If the video design is well thought-out, it is possible that you could also create memorable visual details that actually endorse the message of the overall video. For example, why have a video of someone saying ‘I am an awesome digital illustrator…’ when you can show them being an awesome digital illustrator!


Thankfully over the years, typography and the way we use it, seems to be an art-form that is being refined as fine-tuned as we begin to understand more about screen renderings of text. Gone are the days of comic sans signage (although still a legit font when used cautiously and not just ironically) and sans serif types are taking centre stage.

Sans serif fonts in most cases are the epitome of minimalism in type. And you know how the world fees about minimalism right now. San serifs are clear, crisp and most importantly, legible across various different devices. But perhaps you want to stand out from the crowd and unless forking out for a designer to create a you shaped font from scratch sounds appealing, then you might want to search online to find an answer beyond the parameters of trusty helvetica! (We love you Helvetica, always have, always will!)

We Like You, Too :)

In 2016, Google fonts got a total revamp. If you haven’t used it before, then where have you been? It is now easier than ever to find the right font for the right project. FREE. Google fonts is a library of over 800 fonts that is completely open source, with fonts published under licenses that allow you to use them anywhere in a personal or professional capacity. Along with Google, there are also other possibly funkier directories to consider, like or Where ever you find your fonts, there are so many options out there to choose from for free, that perhaps you could find something that helps revamp your logo as well as bring your website copy to life.

So, if you want to revamp your site or start from scratch in 2018, then please do get in touch and we’d be happy to help! Just drop us a line.

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PMM Advisers New Website Fri, 08 Sep 2017 15:16:29 +0000 The post PMM Advisers New Website appeared first on Web Design London.


Founded in 2007, PMM Advisers are a specialist real estate asset management company. They originate and manage real estate and debt investment on behalf of leading institutional investors. They are independent and owner-managed, and their experienced team of professionals have combined backgrounds in real estate, investment banking, finance and debt servicing.

We have redesigned and developed a sophisticated and responsive interface for this high profile Financial Company based in Jermyn Street, London. The website now boasts a professional and more modern appearance with a WordPress CMS that allows the company to easily make their own changes. We have also implemented FlipBooks, an interactive Google Map and On-Site SEO.

To view the website click here.

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How to increase conversion rates by monitoring your users. Mon, 12 Jun 2017 11:30:52 +0000 a

The post How to increase conversion rates by monitoring your users. appeared first on Web Design London.


Increase conversion rates by knowing your customers is a key component of any successful business, so why should the users of your website be any different?

Monitoring your website users is essential! Not only will it allow you to better understand your audience, but optimising your website based on this information can help you to maximise your website conversion rates. There are many ways for you to monitor your users, below we go through the main steps you should be taking.

1. Analytics

Using analytic tools such as Google Analytics is essential for website owners as it can tell you a vast amount of information about your users. To name a few, you can see the source of each individual user, their age and gender, what interests they have, devices being used to access your website and so on. In addition to this, you can see the bounce rate of your pages, average session duration, and the average pages viewed by your users.

Google Analytics

You can also set up conversion goals that will allow you to track when a user has completed a successful transaction; this could be something like successfully filling out an order/contact form or signing up to a mailing list. Once you have your conversion goals set up, you can gather and track your conversions to measure the success your website is having. Ideally, increasing conversion rates and business success.

Using all of this information will allow you to find out what your strengths and weakness are, find new markets, examine any trends and discover the source of your traffic.

2. Heat Maps & Session Recordings

Google Analytics tells you what, heat maps and session recording tools tell you why. Popular sites like Inspectlet and Hotjar allow you to monitor your users’ clicks, mouse movements, eye tracking and monitor how far users scroll down on each page. In addition to this, you can also record a video of your users’ sessions as they navigate and click through your website, highlighting any issues they may be having. This helps identify any usability issues and allows you to see if your users are interacting with your pages the way you intended.

Heat Map

Using both the heat maps and session recordings tools will reveal which parts of your pages are getting the most attention and help you find any potential layout issues your users may be experiencing. You’ll then be able to easily experiment with different layouts, call to action buttons, content and styles to find out what has better reactions. You’ll find in some cases simply changing a colour or position of your call to action buttons can greatly improve your conversions.

3. Colour Psychology

Colour psychology is the science of how colours can have an influence on human behaviour. Different colours can have different effects, and using the right colours will trigger the right emotions to compel your users to take an action. The colour blue for example connotes trustworthiness, loyalty and safety, this is why you’ll see most bank websites using a blue colour scheme. Whereas the colour green suggests wealth, nature and health, this is why most nature friendly or health care websites use green in their web design.

Colour Psychology

Colours can also have different impacts on different genders. Previous studies have shown women have a better response to the colours blue, purple and green. Whereas, studies have shown men prefer the colours blue, green and black, so be sure to be using the right colours for your target audience. Make sure you experiment with different colours and monitor your users behaviour using the tools we mentioned in step 1 and 2.

4. Email Marketing

Email marketing is normally overlooked, but by monitoring your open rates and optimising your newsletters, you can greatly increase the click-through ratio to your website and boost your conversions.

Firstly, you need to maximise the number of users opening your email. The first thing a user will see in their inbox is your subject line, so make sure this is catchy and stands out from the crowd. A good way to do this is by using personalisation and intriguing your users with humour, curiosity and big brand names. Try not to use any spammy language or use multiple unnecessary emojis, which could trigger spam filters.

You’ll find sending your newsletters at specific times and days will convert much better than others, so be sure to test this and use different layouts to find what converts best for your target audience.  Also, make sure you have a clear call to action buttons in your campaign. Previous studies show most users won’t scroll down to the end of your message, so make sure there’s one call to action button above the fold of the email.


Using all of these methods will help you to optimise your website while experimenting with different layouts and using colour phycology to your advantage. As result, this will maximise your conversions, increase user engagement, and reduce bounce rates and/or abandoned checkouts.

Contact us today to find out how we can help implement these services for you and increase your website conversion rates! You can also find out more about the other web design and development services we offer here.

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Why the speed & performance of your website is crucial! Fri, 05 May 2017 13:24:52 +0000 The post Why the speed & performance of your website is crucial! appeared first on Web Design London.


First impressions are vital! How many conversions are you loosing due to slow page speeds?

There are a variety of reasons to why a website can load slowly, ranging from poor quality web hosting to a badly optimised website. This then results to higher bounce rates, lower conversions and lower rankings in search engines such as Google and Bing.

PageSpeed Insights

Why does page speed matter?

In short, faster loading websites creates a better user experience (UX). Users have become less patient and tolerant of slow websites. If your website is slow, your users are more likely to leave your site before it finishes loading and go to your competitor. Many people have also found that increasing the speed of their web pages led to higher conversions and generally higher SEO (Search Engine Optimisation) rankings.

If your website sells products or services, fast web pages will allow your users to quickly ease through multiple products/services pages of your website. They will be able to easily understand what you have to offer and more likely to complete an order form.

How to check your website speed

Checking your website speed is simpler than you may think. There are hundreds of free tools that will load your website from different locations and tell you exactly how long it took to load. Many of these websites will also help you determine exactly what is slowing your site down.

PageSpeed Insights by Google is a useful tool that analyses your website’s load speed in both mobile and desktop and lists any factors causing your website to not load as quickly as it could.

Pingdom Website Speed Test and GTmetrix are both great tools that provide a lot of optimisation data to help you determine exactly which files are slowing down your website.

According to Google, the ideal speed of your website should be between 500 milliseconds to 2 seconds at the most. recently did a study and discovered that every one second delay of their ecommerce website, conversions dropped by an astounding 7%. Also, Walmart also found that their revenue increased by 1% for every 100ms of improvement. As you can see, the speed of your website can significantly increase or decrease your conversions.

Ways to improve your website speed

There are various way to improve the overall load time of your website. Below are a few of the best practices to follow:

Improve page speed

  1. Minimise the amount of HTTP Requests – remove any unneeded items such as style sheets (CSS), scripts and images, so your pages will have less HTTP requests to wait for before loading the page.
  2. Make sure your images are optimised for the web – crop and resize your images and make sure they aren’t bigger than they need to be. Also use compression tools to help reduce the file size of your images without affecting the quality.
  3. Leverage browser caching – this can help improve load times by storing some of your website files locally in your user’s browser. When they re-visit your website, the browser will have less data to download and fewer requests are needed.
  4. Minify website resources – reduce the size of your website files by removing unnecessary comments, formatting and other data.
  5. Reduce 301 Redirects – 301 Redirects force the user’s browser to a new URL, therefore it has to wait for the HTTP request to come back. Avoid using 301 Redirects and only use them if absolutely necessary.
  6. Use a Content Delivery Network – A CDN will help your site load faster by delivering some of your website resources from a closer server to your users.

For more technical information on how you can speed up your website, contact us today and we’ll be happy to help improve your website speed & performance! You can also view our other web design and development services here.

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