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6 Reasons why Professional Web Design Is Important for your Business

By 5th January 2020November 12th, 2020No Comments

It is important as a business to have professional web design and a strong online presence. There are numerous factors that lead to a successful online presence. Simply creating a basic website for your business or company will not do. When it comes to establishing your online presence, professional web design is vital.

The design of your website can either make or break the business you are trying to deliver. A well-designed website makes a huge difference to how your target audience views your business. A website design with an impressive user interface will result in a much better conversion rate, which leads to better business and revenue.

There are several factors that demonstrate the importance of website design for your business.

first impressions

First Impressions

Your website is often your customers’ first impression of your brand. Anytime a visitor encounters your website, they develop an impression of your business and you want to make sure this is a positive first impression. Possible customers will judge your website based on its design and functionality. This can lead to a positive or negative first impression.

When a visitor lands on your website they should be able to easily identify what your business is and what services you provide. This will be clear to visitors in a professionally designed website because your brand identity will be immersed in the websites design elements.

Any professional web designer will focus on producing a customer-friendly, eye catching website that leaves a strong first impression.

Search Engine Optimisation

Firstly, search engine optimisation (SEO) is the process of making changes to your website design and content in order to appear in search engines such as Google. Keywords play a particularly strong role in getting your website to rank higher in search. Using relevant business-related keywords in the HTML text can improve your search engine optimisation.

Your site structure and content should be optimised for search engines such as Google. Being able to rank in search engines gives your website more visibility and chances of getting found in search.

There is no point having a beautifully-designed website if nobody is able to find it. Likewise, producing excellent content for your website is not going to keep people from exiting the page of a poorly designed website. This is why professional web design is so important because it is the combination of SEO and good web design.

seo optimisation
professional web design

User Experience and Speed

Professional web design is not just about the appearance of your website. A well-designed website should run smoothly, be user-friendly and have an intuitive design that makes it easy for your visitors to navigate. Navigation menus should be clear and simple, it shouldn’t be hard for users to find what they’re looking for. Having good site navigation is imperative to your user’s experience and finding what they’re looking for within just a few clicks.

Speed is also an important factor to any website. We live in time where people have shorter attention spans, if your site doesn’t load within a few seconds, visitors may be inclined to leave. It is also important to take into account that Google takes site speed into consideration when ranking a website. Professional web design will ensure quick load time and improved user experience.

Having your website professionally designed by experts will ensure your website has a good user experience and speed. Web designers understand the importance of website speed and user experience. Improving these factors will improve your website’s engagement; converting visitors into customers.

Browser and Device Compatibility

Different browsers and devices tend to display websites differently; a website that looks good on one browser may appear disorganised and hard to navigate on another. Your website needs to be compatible across different devices and browsers. You can potentially lose customers that view your website on a browser that hasn’t been optimised for their viewing experience and easy navigation. This is because people don’t generally stick around on website that are difficult to use.

Expert web designers understand this and know how to get your website looking good on all devices and browsers. They will create a website that gives the user a smooth experience no matter where they are viewing your website from.

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Save Time and Money

Those who build their own business website generally spend a significant amount of time learning how to do it. In order to design a professional website, you need to know the basics of HTML, JavaScript, CSS, optimisation of pictures and SEO. Trying to learn all of this and building your website is extremely time consuming.

However, a professional web designer has a deep knowledge and experience in all the software and processes needed to design functional and stylish websites. Hiring a web designer for your website design will ensure your site is up and running to generate revenue to your business as quick as possible. As a result, you will save time and money that you would have lost from trying to build your own website. If you already have a website then maybe it’s time for a new website design to improve your business.

Custom Web Design

An expert web designer can create a website that suites your specific business and industry, while incorporating your brand identity throughout the site. Your brand is what sets you apart from your competitors, having a website with clear brand uniformity will help you stand out from the crowd.

A pre-made, generic web design template is not good enough for your business. They often do not include specific features you may need such as contact forms, a blog, a portfolio and social plug-ins. A template is never going to be as effective for communicating your brand identity as a professionally designed website will be.

Therefore, seeking help from a professional web design company gives you more opportunities for custom website design. A web designer can setup your website with all the desired features you require for your business. They can create unique visual elements for your website and brand identity. Lastly, they can get your website ready and optimised with content.

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To Conclude

A professional web design company understands the importance of having a strong presence online and why professional web design is important for your business.

If you would like Reactive Graphics to design a professional website for your company, please do get in touch.
Or to view our portfolio of work here.

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