Established in 1905, the National Association of Funeral Directors (NAFD) represents the interests of the entire spectrum of funeral directing businesses. We designed a
to visualise both professionalism and compassion.
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The National Association of Funeral Directors (NAFD) includes over 4,000 UK funeral homes, providing a high quality of service to give peace of mind at a distressing time. Throughout the process of developing this brand identity, our main objective was to create a personal and warm design. As the organisation of a funeral is often an emotional and demanding time for the bereaved, we avoided using dark and heavy colours and fonts.
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