Shopper Centre

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Shopper Centre is a sophisticated marketing tool used by large consumer retailers to record and analyse shopper behaviour. This enables retailers to offer targeting solutions that increase business performance by maximising shopper relevance. We designed a playful, yet elegant brand identity for Shopper Centre.

We pride ourselves in being able to work across a number of disciplines from corporate brands to lifestyle & interiors, ecommerce, media & communications and many more.

Shopper Centre brand identity
ShopperCentre brand identity

Explore our other brand identity projects here: Phoenix Spree, SWSKI, Pythia, Funeral Directory, SelectX and Afra Capital

At Reactive we make sure that your company is never overlooked. To achieve this we are experts at building the right image for your business to ensure potential customers choose you over your competitors. A strong brand identity will help you make the right emotional connection with your clients.

4 key components of your brand identity include:

Company values

Values are the set of guiding principles that drive your company forwards.

Brand personality

Your brand personality shapes the way people feel about your product or service.

Unique selling point

What’s your competitive edge? What helps you stand out as a business?

Tone of voice

We help you work out how your brand identity communicates with your clients.

How we build your brand

We start by asking some difficult questions that help us and you decide who you are as a business…and who your clients are such as


  • What is your mission statement?
  • What are your company values
  • What is your brand personality (are you a fun, quirky consumer brand or are you more conservative, or a mixture of the two.)
  • How do you differentiate yourself from your competitors?
  • What is your tone of voice (are you discreet or shouty, approachable or aloof?)

More services that you may be interested in…

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